In order to remain 'in the customer's view', financial firms must stay current and leverage the mobile Web to establish a meaningful presence on their customers’ devices. However, two overarching questions remain: exactly what content should be mobile accessible and what is the best way to utilize screen space?
DALBAR's Mobile InSIGHT analyzed financial services firms’ mobile optimized Web sites and recognized those who create a meaningful user experience fit for mobile consumption.
Note: To see a more detailed view of how your firm’s site performed, ask about our Individual Scoring Reports; available upon request.
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For more information about DALBAR's QAIB, please contact Cory Clark at 617.624.7156.