When it comes to e-Delivery programs, understanding customer needs is a key determinant of success. With so many financial services firms facing challenges in improving e-Delivery adoption rates, DALBAR has put together a unique and innovative study of online search behavior related to e-Delivery that can help firms better understand what customers are looking for and in turn better plan for e-Delivery adoption campaigns.
This industry leading report provides an overview of e-Delivery search behavior on Google by geographical location in the US as well as by age, gender and household income. In addition, this report provides an analysis of the kinds of search terms users interested in e-Delivery are relying on to find solutions to their reporting needs.
For more information about DALBAR's QAIB, please contact Cory Clark at 617.624.7156.