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Customer Experience Excellence

This award recognizes firms that deliver exceptional customer experiences across multiple dimensions of service, communication, and digital interaction.

Overview

The Customer Experience Excellence Award is given to firms that demonstrate superior performance across the full spectrum of client interactions. Using DALBAR rigorous evaluation criteria, winners show they can consistently deliver experiences that not only meet client needs but create positive, lasting impressions. This award affirms a firm’s dedication to putting the client at the center of its strategy.

Winning the Customer Experience Excellence Award demonstrates that your firm has achieved the highest standards across every stage of the client journey. This recognition affirms your ability to deliver consistent, positive, and memorable experiences that go beyond meeting client needs—they create lasting impressions. It reflects a true commitment to putting the client at the center of your strategy and upholding DALBAR’s rigorous standards of excellence.

Holistic Recognition

Confirms your firm excels across service, digital, and communications touchpoints.

Market Differentiation

Sets your firm apart as one that truly prioritizes the customer at every level.

Employee Engagement

Reinforces the value of a client-first culture, motivating staff across departments.

Recipients

Year
Company

2024

Nationwide
Customer Experience Excellence Award

2023

AIG Life & Retirement
Customer Experience Excellence Award

2023

Nationwide
Customer Experience Excellence Award

2022

AIG Life & Retirement
Customer Experience Excellence Award

2022

Nationwide
Customer Experience Excellence Award

2021

Nationwide
Customer Experience Excellence Award

2021

AIG Life & Retirement
Customer Experience Excellence Award

2020

AIG Life & Retirement
Customer Experience Excellence Award

2020

Nationwide
Customer Experience Excellence Award
Awards home page

DALBAR Awards

Widely recognized as the  benchmark of excellence in financial services, DALBAR Awards honor firms that consistently deliver outstanding service, innovation, and client experience. Each award is earned through rigorous, independent evaluation against the highest industry standards—helping firms showcase their leadership, build trust, and inspire a relentless pursuit of excellence

Why DALBAR Awards Matter

Awards at a Glance​

Winning a DALBAR award goes beyond recognition—it represents the highest standard of excellence in financial services. Every award is grounded in independent, research-based evaluations, ensuring that only firms who truly meet or exceed industry benchmarks earn this distinction.

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By achieving a DALBAR award, firms demonstrate:

Credibility with Clients

Independent validation from DALBAR provides assurance to investors, plan sponsors, and stakeholders that your firm meets the highest standards of service and communication. This credibility strengthens client relationships by reinforcing transparency, accountability, and a demonstrated commitment to doing what is best for those you serve.

Competitive Differentiation

In an industry where many firms claim excellence, DALBAR recognition is the mark that proves it. Standing apart in a crowded marketplace, award-winning firms gain a clear edge when attracting new clients, retaining existing relationships, and positioning themselves as leaders in financial services.

Cultural Alignment

Recognition by DALBAR is not just an external accolade; it also reinforces your firm’s internal culture of excellence. Awards serve as a source of pride and motivation for employees at all levels, reminding teams that their daily work contributes to a standard of quality recognized across the industry.